Для начала давайте проведем исследование текущих рыночных исследований и изучим мнения крупных компаний.

Анализ рынка

Затем я провел анализ конкурентов, выявив основные преимущества и точки роста продукта, а также идеи и шаблоны, которые можно использовать при создании макетов.

Анализ конкурентов

Нам нужно больше информации! Давайте свяжемся с потенциальными пользователями.

Глубинное интервью

Получатель, привет!

Меня зовут Миша, я продуктовый дизайнер. Я сейчас провожу небольшой ресерч по процессу проведения онлайн мероприятий для своего стартапа – платформа для проведения онлайн мероприятий и онлайн обучения.

Меня очень заинтересовал твой опыт, интересно как у тебя устроены процессы создания и проведения, а также маркетинговая составляющая мероприятий. Твой опыт был бы очень полезен для нашего исследования.

Доступ к материалам интервью буду иметь только я.

Подскажи, пожалуйста, у тебя есть возможность поделиться своим опытом со мной в формате глубинного интервью через Zoom? Все займет около часа. Я буду задавать интересные вопросы, а ты отвечать, исходя из твоего опыта. Можем поставить любое удобное тебе дату и время.

Буду рад любой обратной связи!

I was able to conduct approximately 3 interviews per day, with an average interview duration of about an hour. This timeframe allowed me to establish rapport with the user and ask all necessary questions. During the interviews, I documented the key insights. After each interview, I promptly reviewed and documented all findings in a note-taking tool for future reference.

Conducting Interviews

As a result of all the interviews, I was able to identify the main patterns of user behavior and growth points, as well as the key pain points.

To immerse ourselves in the experiences of our respondents to the fullest, we're building a CJM based on personas.

Customer Journey Map

Through the CJMs, I was able to uncover numerous minor problems and growth points, enabling a focused approach to address them. It also helped me understand which features are crucial for our service, ensuring a seamless transition for users from other competing platforms without disrupting their accustomed user patterns.

Based on all the information collected, my team and I conducted brainstorms to come up with the main functionality, as well as killer features.

Brainshtorming

Afterwards, we divided all the ideas into different development stages: MVP, MVP2 and MVP3.

To create the information architecture for the course and one-time event, we used a card sorting method. Without it, it would be quite difficult to organize and evaluate all the functionality that a teacher, as well as a student, needs.

Card Sorting

…done, so far everything works in theory. Now we can start designing the service.

Before starting the prototyping phase, I carefully thought through the high-level flow and courses structure of the service.

User Flow

Stage #5. Design

Well, it's time to finally do a little bit of designing! I developed a brand and shaped the visual concept of the service.

Brand Identity

I created a design system for multiple products on different platforms. It ensures consistency and ease of collaboration with various designers and marketers.

Design system

Since the service was designed primarily for the desktop version, all layouts were adapted for breakpoints.

Breakpoints

Results

A huge amount of work was done on cutting and developing layouts.

The service is currently under development. I'm in charge of handing over layouts to developers and doing design reviews. We are constantly in close contact. As soon as the first MVP version is released, I will be able to share the first results.

You can see what layouts look like for the flow of creating a one-time event. And try the prototype in action.